Lisa serves as director of the American College Application Campaign at ACT’s Center for Equity in Learning. This national initiative is designed to increase the number of first-generation students and students from low-income families who apply to college early in their senior year. She was the Campaign’s senior communications specialist since 2016 before being named director. Prior to joining ACT, King served local, state, and national nonprofits and education institutions through her communications consultancy, Lisa King Consulting, LLC. She specialized in brand management, media relations, social media, and event planning. Before starting her consultancy she worked for the Michigan College Access Network, Michigan Nonprofit Association, and Davis Brand Capitol.
King holds a bachelor’s degree from Central Michigan University where she studied Integrative Public Relations and Public Affairs and completed the Leader Advancement Scholarship program. She is currently pursuing her master’s degree in online strategic communication at Michigan State University. Lisa currently serves as a board member of Eastminster Child Development Center, is an emeritus board member of the Michigan Breastfeeding Network, is a founder of the CMU Volunteer Center Alumni chapter, is a member of the Public Relations Society of America, and volunteers in her school district’s classrooms. She resides in East Lansing, Michigan with her husband and three children where they enjoy camping and exploring the outdoors.