ACAC’s #WhyApply Day is Sept. 20

Higher education will determine the future of our nation, yet often students from underserved backgrounds are not given the opportunity or support they need to apply to college. We know that the process can be overwhelming and that some students may have doubts that college is worth it or fears about the application process, but we can help address those fears and celebrate the college application process. That’s why ACAC and our #WhyApply Day are so important.

This fall, join the American College Application Campaign in telling students why it’s important to apply to college, whether it’s a certificate program, two-year degree or four-year degree. #WhyApply Day celebrates the college application season by sharing supportive and motivating messages on social media about the importance of applying to college – a critical and necessary step on the journey to postsecondary education.

On Friday, September 20, head to your social media accounts and answer the question “Why apply to college?” using the hashtag #WhyApply.

Each year, ACAC partners with thousands of high schools across the country to host events in the fall supporting students through the college application process, especially first-generation and those from low-income families who may not otherwise apply to college. This year, approximately 8,000 high schools will host events and guide an estimated 600,000 students who may not otherwise have applied.

How can you participate in #WhyApply Day?

  1. Print this #WhyApply selfie printout
  2. Write your answer to the question, “Why is it important to apply to college?” on the printout.
  3. Take a #WhyApply photo with your #WhyApply statement.
  4. On September 20, post your photo or statement to your favorite personal social media channels using the hashtag #WhyApply and tag the American College Application Campaign
    1. ACAC Twitter: @American_CAC
    2. ACAC Facebook:
    3. ACAC Instagram: @American_CAC

Want to do more? ACAC will host a #WhyApply Twitter chat on September 20 at 1:00 p.m., EDT to discuss how college access professionals can encourage high school students to apply to college and how to break down the application process.

Use our social media toolkit to help promote #WhyApply Day! We can’t wait to celebrate your students during your college application events!

High schools: Don’t forget to register your high school today and we’ll put you in contact with your state campaign coordinator.